Business Intelligence

Mining Unstructured Data Using Artificial Neural Network and Fuzzy Inference Systems Model for Customer Relationship Management

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Executive Summary

Data warehouse and mining are able to provide the structure to record whole customer's information, detecting important customers systematically, the change of identifying the individual and valuable customers. "Customer Relationship" is one of the most important factors to construct the core of competitiveness, especial in service industries for running business forever. Therefore, the objective of this paper is to apply the data warehouse and data mining technologies to analyze the customers' behavior in order to form the right of customers' profile. This could provide the best service model owing to the enounced of customer-orientation and making more effective marketing strategy.

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