Business Intelligence

Mission Statement Myths: How To Create A Mission Statement

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Executive Summary

If you're in the process of learning how to create a mission statement, you'll find a ton of misinformation on the subject. This paper debunks three common mission statement myths. In some business circles, mission statements are received only slightly better than tax increases. But despite the bad press that surrounds mission statements, a lot of companies continue to rely on them as a cornerstone for growth and goal-setting. What's the real story? The real story is that the reasons given for ignoring mission statements often stem from a misunderstanding of their purpose and function. A well-crafted mission statement can provide the focus and motivation you need to take your business to the next level - if you can move beyond the myths to get the facts.

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