Business Intelligence

Mission Statements And Vision Statements

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Executive Summary

A company without a mission statement is like an evangelist without the cross or a shaman without her spirit animal. The same goes for any other business, including government departments, schools and kindergartens, hospitals, funeral parlours and nursing homes, cafes, sports clubs and bikie gangs: any band of people gathered for any roughly common purpose. When we lose our way in the world and forget what we're here for, our mission statement reminds us. It tells who we are and what we believe. If one day we don't recognize ourselves in it, then we know that either we have an issue with alignment, or the thing is no longer any good and we should exchange it for a better one - just as we would with a mirror.

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