Business Intelligence

Mission Statements: Mission Statement Mistakes

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Executive Summary

What do people do wrong when crafting a mission statement? This paper explains about five common mission statement mistakes to avoid. Your mission statement is a reflection of your business' goals, aspirations, and activities. So as long as your mission statement accurately describes your company, you can't possibly go wrong, can you? Not so fast. The simple truth of the matter is that there are dozens of mistakes that can prove fatal to your company's mission statement. Effective mission statements avert the temptation of trying to do too much. An otherwise successful mission statement can fail if it contains too much information or presents information in an unappealing manner.

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