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This paper explains about three major challenges that are faced in market driven requirement engineering with feasible solutions. Also, discusses the circumstances and implications organizations face due to these challenges. Validation and analysis of the solutions is provided with their own experiences from industry and literature study, discussing the merits and demerits. As a business becomes more successful, the client base tends to grow larger and becomes more demanding. For instance, it may focus on larger customer group, may require online access to order and require a new avenue of access to the system.
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