MMS Is Growing in More Ways Than One: The Dimensions and Implications of Surging MMS Growth

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Executive Summary

As MMS continues to grow quickly in usage and size, operators are faced with the challenge of how to take appropriate measures to ensure that they keep pace with the changes in order to optimize the user experience and maximize the revenue benefit from the multimedia messaging arena. Deploying adequate MMS solutions will provide consumers with the ability to continue to use MMS with high satisfaction and enable operators make the most of the rich revenue opportunities.

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