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The mobile handset is a unique device in many ways and just the fact that over 3.7 billion active SIM cards are distributed across the globe shows how widespread the technology has become. People use the mobile to make phone calls, send messages and e-mails, browse the Internet, make payments or transfer money, watch videos and listen to music. This creates a wealth of opportunities for marketers to develop advertising and other forms of marketing that target consumers via their mobile handsets.
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