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Advertising is an essential ingredient of communication: letting the world know about the availability of a product. And as each successive mass medium has arrived, humanity has sought to place advertisements in it. There is advertising before films at the cinema (and in many cases, product placement within the film itself): US network television has been ad-supported since its inception. Likewise, the internet was envisaged as a key means by which advertisers could reach out to, and interact with, their target audience: After a false dawn in the late l990s followed by the Iot.com crash in 2001. Online advertising has indeed Flourished, most notably through the online search giants Google and Yahoo.
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