Tech Industry

Mobile Advertising: Buy in or Lose Out

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Executive Summary

Throughout the history of mass media, technology and the advertising industry have been inextricably linked. The development of faster and more efficient printing presses in the 19th century led to the popularity of newspapers and newspaper advertising. The radio boom in the 1920s led to a new genre of advertising, despite early pressure to ban direct advertising from the radio airwaves. As the price of television sets came into reach for the average household in the 1950s, television became a powerful medium for the advertising industry, which now had to learn how to target consumers via images versus written or spoken words.

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