Mobility

Mobile Application Development-Hottest Segment in Global Market

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Executive Summary

The mobile app store market is likely to remain fragmented for the foreseeable future, and it will continue to be a battleground, attracting investment from a wide range of players. This is due to one major factor: Numerous companies are realizing that the market is at the center, or is at least a building block, of a much bigger play beyond the mobile platform. Besides smartphones, consumers are increasingly adopting devices like Netbooks (smaller, lighter, less powerful, and cheaper notebooks), game consoles (like Microsoft's Xbox and Sony's PlayStation), e-readers (like Amazon's Kindle and Barnes & Noble's Nook), and tablets (the latest being Apple's iPad, which sold more than half a million units in the first days after its launch).

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