Mobility

Mobile Commerce Playbook: The Path to Customer Engagement

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Executive Summary

As the Web spawned electronic commerce, mobile phones have spawned mobile commerce. And the potential lies far beyond a simple transaction. A key facet of any mobile commerce strategy is establishing the ability to collect and analyze data for patterns of behavior. Mobile provides an unprecedented way for enterprises to establish and strengthen customer relationships.

INSIDE THIS PLAYBOOK:
* Changing the Parameters of the Mobile Relationship
* Creating a Holistic Mobile Commerce Strategy
* Breaking Down Barriers Checklist for Getting Started

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