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There are many definitions for Mobile Electronic Commerce (MCommerce). Authors define M-Commerce as any type of transaction of an economic value having at least at one end a mobile terminal and thus using the mobile telecommunications network. The Wireless Application Protocol (WAP) plays an important role in m-commerce by optimizing Internet standards for the constraints of the wireless environment and thus bridging the gap between Internet and mobile world. Mobile Network Operators can play a major role in m-commerce by being strategically positioned between customers and content/service providers. In this paper authors investigate the roles the operator can play in m-commerce and discuss respective problems and emerging issues.
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