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This paper describes a new approach to mobile advertising, providing users with a compelling experience through a new versatile aggregator of information called Mobile Electronic Memo. Security feature of this new medium are discussed alike. An ongoing trend for users is to be the very same protagonists of what they consume, instead of simple audience as in former times. The success of social networking, and the rising of new amazing social phenomena driven by technology1, prove that self-creating, commenting, recommending and sharing contents are perceived as high charming features by end users.
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