Mobile Is The New Face Of Engagement - A CIO Whitepaper by Forrester
CIOs Must Plan Now For New Systems Of Engagement.
To remain vital in this business technology reformation, CIOs must step up and work with other executives to implement an enterprise-wide mobile strategy. This team will coordinate the business and technology investments under a design-for-mobile-first mantra that delivers four immediate benefits: 1) fuel profitable growth with stickier offerings and mobile self-service; 2) move faster along the mobile learning curve; 3) aggregate mobile project budgets to fund needed engagement technology; and 4) grow from an IT group focused on systems of record to a business technology group focused on systems of engagement.
Download this informative whitepaper to find out what this means for your organization, and read about key tactics and recommendations.