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Mobile Number Portability (MNP), a feature present in most developed telecom markets around the world, is now making its way into the developing telecom markets of South Asia. Unlike the conditions that exist in the mature environments of the western world, however, market structures, pricing mechanisms and even customer phone use behaviours are vastly different in the emerging South Asian markets. As such, the preconditions necessary for the success of this service and its potential implications will be largely different in this region.
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