Mobile Payments: Their Effect on Purchase Behaviour

Download Now Date Added: Nov 2009
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A handful of studies address the issue that the mode of payment affects perceptions of money and purchase behaviour. Most of this research is in the area of credit card payments and this research shows that when a credit card based payment is used, the volume, value and type of products purchased increase. It is not known if this is due to the 'Credit' element or the 'Cashless' element. The notion that the tangibility of cash influences perceptions of money is not novel, but it is untested. This discussion paper suggests that under conditions of cash, there is awareness (conscious/unconscious) that a possession of value transferred and this perception may well have a direct impact on people's purchase behaviour.