Mobility

Mobile Retail

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Executive Summary

The retail industry is experiencing a revolution on a par with the introduction of plastic payments in the 1950s or the launch of the internet and e-commerce in the early 1990s. The mobile device, a gadget we check more than 200 times every day, is changing the way we discover and buy products and services. This white paper looks in details at this revolution and the strategies that retailers can devise to make the most of this wave.

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