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The Mobile world is here. It is influencing consumers and businesses in ways which were previously un-imaginable. Mobile technology is a new paradigm for businesses. The mobile device is emerging as a powerful sales channel and marketing medium which these businesses must strategize and plan for. With the proliferation of data services, the mobile is slowly taking on bigger roles in all aspects of businesses and consumers' lives the world over. The world is slowly reaching a point where developing a viable mobile strategy is becoming an imperative for small and large businesses for their long term growth and sustenance.
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