Mobility

Mobile Text Messaging: An Emerging Market Tool

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Executive Summary

With multiple technologies to choose from in the Mobile applications space, it's hard to clearly determine what tool is best for the job. One particular technology that's growing to meet the needs of enterprise users worldwide is SMS/MMS. With the growing popularity worldwide of text messaging, many companies have begun to look at the possibilities of the use of plain & multimedia text messages for both internal and external communication purposes, as well as alternatives to mobile applications to either provide a method to interact with end users in a device-agnostic fashion or gather/provide information such as promotions, or account information.

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