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Mobile TV take-off success will depend on the careful design of services, i.e. attractive content, marketing, i.e. sensible pricing, choice of optimum technology evolution, good handset, i.e. easy to use with good quality video, reliable & credible business partnerships and good regulatory frameworks for mobile TV business. EU is pushing for DVB-H as standard for Europe, but MONs in EU have showed preference of other Mobile TV technologies. This gives more or less equal opportunities for other device manufacturers. Phone vendors may capitalize on the phone market, but need to increase their DVB-H phones offerings.
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