Mobile Value Added Services In India: Filling The VAS Vacuum To Drive High Performance

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Executive Summary

Mobile Value Added Services (VAS) is fast becoming a major part of the revenue mix for telecom and media companies around the world. Mobile data is now typically between 25 and 40 percent of revenues in mature markets and by far the fastest growing service. To date, this has been driven by SMS and ringtones but other services like mobile email and mobile broadband have grown significantly over the last few years.

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