Mobilising Sales - Making money in the mobile commerce revolution
One in three Australians are purchasing from a mobile device. In 2012, PayPal processed $14 billion in worldwide mobile payments.
But who are these mobile shoppers? How is their behaviour different from traditional online shoppers? And, most importantly, what does this mean for businesses? Where does a business start with mobile commerce?
This whitepaper from PayPal provides insights into all the above and more.