Modeling the Economic Value of Location and Preference Data of Mobile Users

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The defining characteristic of wireless and mobile networking is user mobility, and related to it is the ability for the network to capture (at least partial) information on where users are located and how users change location over time. Information about location is becoming critical, and therefore valuable, for an increasingly larger number of location-based or location-aware services. One key open question, however, is how valuable exactly this information is. The authors' goal in this paper is to develop an analytic framework, namely models and the techniques to solve them, to help quantify the economics of location information.