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Now-a-days there is a variety of views on the future business architecture. On the one hand, it's getting more and more influenced by IT: information flows are growing rapidly and walls between the departments or even sub-companies are being erased. On the other hand, business architecture incumbents are not often ready for quick e-transformations due to their silos: inner friction, employees and \"As-is\" processes. The key to understanding the new wave of architecture lays in a combination of approaches and getting out of concept layer. In this paper, the authors will analyze co-adoption of several modern concepts of the new enterprise architecture creation-real-time business processes generation on the global cloud-based self-generated business service basis.
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