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Modern Marketing, Determinant Concept In The Reappraisal Of Business And Organizational Professions And Of Training Professionals In The New Economy

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Executive Summary

The content of marketing is continuously redefined and reflected in new concepts, therefore leading to the development of a new concept the modern marketing. The modern marketing has as orientation and tendency the concept of internal marketing, understood as an extension of the vision, marketing philosophy on persons and networks within companies. The concept, at large, is reflected by the apparition and development of specific instruments: integrated marketing, integrated marketing communication, management of the supply-sales relationship.

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