Social Enterprise

'Monetize Me'

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Executive Summary

Kellogg alumni took center stage April 21 at the 2010 Kellogg Technology Conference, sharing their expertise on topics that ranged from monetizing social networking platforms to digital marketing in the online world. During a panel discussion, alums and other industry professionals debated which start-up path is best - to monetize a platform or build an audience first. Steve Olechowski, product manager at Google and a 1992 Northwestern graduate, noted that while companies such as Facebook or Twitter may not admit it, they usually know early on whether they are going to monetize their product, even as they are building an audience for it.

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