Social Enterprise

Monetizing Online Engagement: The new rules of the marketing game

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Executive Summary

The market has accepted the new rules of the marketing game, giving the individual customer more control than ever. Trends like social media and co-creation, ongoing individualization and the splintering of the Internet bring new opportunities for the online marketer:

  • Orchestrating one-on-one cross-channel communication
  • Interacting with your online audience at the right time
  • Correct sales attributions for your campaigns
Customer-driven Online Engagement plays in to these trends and for the first time truly puts the needs of the individual customer central in all online communication. Download the White Paper and start engaging now!

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