More Cheese, Please
The paper reveals that the National Dairy Council is hoping to convince consumers to make cheese and other dairy products a larger part of a healthy diet. The council recently launched a major advertising campaign ? "Healthy Weight with Dairy" ? that touts the role of dairy in weight loss. Cheese also fits in perfectly with today's immensely popular low-carbohydrate diets. Because of its "ultra-low to no-carbohydrate benefits," cheese allows food formulators "much more flexibility with the other recipe components of the prepared food dish when targeting a certain carbohydrate.