More Growth, Less Of A Gamble

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Executive Summary

Is it possible to grow your business without increasing your risk? All businesses must anticipate the needs of customers, and customer needs will change from time to time. This makes forecasting an art, not a science, no matter how scientific you make it. What today seems like a sensible route to growth, may prove tomorrow to be a dead end. With your existing business, you want to nurture and preserve what you already have, explore ways to make it bigger and better, but without taking unnecessary or disproportionate chances. During an economic downturn, every business faces greater risks. Your small business may be healthy, but the insolvency of one customer may put a fatal hole into your cashflows.

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