Business Intelligence

More Reasons To Pay Attention To Consumer Review Sites

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Executive Summary

Review sites can be very useful from the consumer's standpoint, because they give valuable input. There's no doubt they are more popular than ever. Taken to extremes, or when inaccurate, online reviews can be devastating to small businesses with retail outlets, such as restaurants, shops, dry cleaners, beauty salons, repair facilities and more. It becomes the business owner's fear ? that someone, possibly a competitor, will have it in for them and set about trashing their reputation online.

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