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This paper argues that increased outsourcing of non-core competencies will drive the demand for a new generation of multi-tenanted cloud-based platforms that address the needs of content-centered collaboration between organizations. The paper introduces the FRACTAL conceptual prototype which has allowed one to evaluate the suitability of current Enterprise Content Management (ECM) technologies for this type of platform. The early results highlight several areas, particularly around multi-tenancy, where one feels current platforms are inadequate and fundamentally new approaches are required.
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