Social Enterprise

Navigating Social Media In The Automotive Industry

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Executive Summary

People talk about their cars frequently, whether they are bragging or complaining, to their friends, coworkers and family members. And in today's technologically advanced world, they are conveying their opinions, thoughts and feelings (both positive and negative) to an infinite number of strangers online - through blogs, forums, review sites, and social media communities. While a certain percentage of individuals actively voice their opinions online, an even larger number of individuals use the Internet to research products, services, and companies as part of their buying process.

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