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The first rule of crisis communication management is for the company to get the facts fast so that it is dealing from an informed position and becomes the source of reliable information, says business communications expert James S. O'Rourke IV of the University of Notre Dame. According to O'Rourke, BP bungled this rule in the early days of the Gulf oil crisis, and now faces a critical loss of credibility that has long-term consequences. But there are still some measures the oil company can take to repair its image.
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