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Need-Based Segmentation Analysis Of University Career Services

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Executive Summary

This paper employs a maximum difference scaling analysis in order to examine the career services needs of university students so that they become more engaged with and use available career services. Based on the results, four distinct need-based segments of students are identified. Suggested strategies are provided to meet the needs of each segment as a means of increasing the effectiveness and use of career development services on college campuses. This study responds to the call by Nadya et al. (2006) to investigate factors that may facilitate or hinder students from using career services. The results of the study indicate not all individuals are interested in getting the same things from career services.

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