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In today's economy, the days of true cold calling are less and less frequent. Now, more than ever, sales organizations need to leverage the wealth of information and interactive possibilities in order to succeed. Social customer relationship management is a fundamental element of success in today's economy. The leads that you have need to be good ones. Download Warm Lead in Cold Weather today and learn more about how in a sales 2.0 world you can achieve warm versus cold leads.
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