Leadership

Network Mobilizers And Target Firms: Analyzing Mobilization Around The Issue Of Clean Baltic Sea

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Executive Summary

This paper focuses on mobilization of networks. The empirical study provides a rich case analysis of four initiatives to protect the Baltic Sea. They propose a model on mobilization setting and tactics, and use this model to analyze empirically how networks around the issue (environmental state of the sea) emerge. In order to understand better how issue networks are, or may be, mobilized the authors look both at the stakeholder theory (to investigate how a mobilizer may act towards its stakeholders, i.e. target organizations) and at the network theory (to investigate the connectedness of different stakeholders).

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