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Cloud computing is poised to be a $43 billion market. This alone should prompt NSPs to consider how best to begin transitioning to cloud providers, especially in today's climate of diminishing margins on traditional services. Customers are making decisions about cloud migration on an application basis. This means that NSPs should develop and market cloud propositions relevant for specific applications. The authors listed a number of specific horizontal applications that can be targeted across many industry verticals. Moreover, NSPs can target "Communities of interest" with vertical-specific applications. NSPs that lack application expertise should consider partnerships or acquisitions to fill these gaps. More important, NSPs have an opportunity to gain share and differentiate in the cloud market with their networks.
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