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The telecommunications industry is in the midst of a transformation. Service providers and their networks are changing in order to provide the advanced services that end-customers want. Given the fact that traditional players in the market space are generally not integrating those in-demand services, combined with the reality of new competition from outside the market space, service providers must adapt to an ever-changing landscape of new service offerings, service pricing and bundling. Service providers have also started to offer data- or Web-based services.
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