New 3-A-Day of Dairy Weight Loss Campaign Rolls Out
Dairy Management Inc. has launched an integrated 3-A-Day of Dairy weight loss marketing and nutrition education effort funded by the national dairy checkoff program. This campaign is supported by a growing body of research that has linked consumption of dairy to weight loss benefits. Launched in early September, the integrated program leverages numerous dairy manufacturing, retail and health professional partners to educate the public and increase the consumption of milk, cheese and yogurt. The ability to show the public three servings of milk, cheese and yogurt as part of a calorie-restricted diet helps with weight loss is a tremendous opportunity for dairy producers and the entire dairy industry.