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Social communication has changed. In the past two decades, technical devices have brought more collaboration, social interaction, personalization, active participation and communication itself than ever before. One of the main reasons for this has been the emergence and spread of broadband internet. However, associated technological advances, such as email, messaging, rich internet applications, content generation application, mash-ups and enterprise applications, have also played a major role. This stage of internet evolution is known as Web 2.0. It is already having an effect, not only on societies and communities but also on businesses and established business models.
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