Emerging Tech

New Game Strategies To Create And Capture Value

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Executive Summary

In his book Strategic Innovation (Routledge, 2009), professor Allan Afuah demonstrates the value of "New game" strategies in the face of rapid technological change and increasing globalization. It's not enough to create value in new and different ways, he says. Nor is it sufficient to merely capture value today. To compete and win, firms may need to rewrite the rules of the game altogether, overturning existing ways of both creating and appropriating value. The most important thing, he stresses, is that a firm pursue the right new game strategy.

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