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Newsletter Design Clinic: 3Cs

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Executive Summary

The first lesson of good newsletter design is to practice the 3Cs: Consistency; Conservation (Clutter-busting); and Contrast. As with any design, these are not hard and fast rules. There is rarely only one way to do something. But one should follow these guidelines and he or she can turn a bad or so-so newsletter design into a more eye-pleasing publication.

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