Business Intelligence

Next-Generation Forecasting: How Rolling Forecasts Can Rescue Your Company's Performance

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Executive Summary

Faster, more accurate forecasting is essential in today's turbulent business environment, where uncertainty, insecurity, declining markets and dwindling consumer demand have created significant challenges and require new ways of doing business. Rolling forecasting - supported by collaborative enterprise planning and analysis solutions such as those offered by IBM - can provide the kind of on-demand information and instant recalculations one needs to adjust to the new reality that this economy has created.

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