Next-Generation Managed Services: Vodafone Adopts a New Operating Model for Service Providers
The market for fixed and mobile voice services in the economically developed world is nearly saturated. Revenue growth is flat to negative, seriously impacting Service Provider (SP) profits. Tough economic times only amplify this situation. To maneuver in this challenging business climate, SPs must reinvent their business models by offering new, profitable, next-generation managed services such as web-based video conferencing and collaboration, along with other unified communications solutions. These new services can help SPs realize revenues incremental to those from network-based legacy services such as access and transport, and offer the potential for rapid return on investment.