No Call Center, No Business. Really
There is a large assembly of all your customers. They have questions. Some want to buy your product but need more information first. Some have questions about how your product works or how it compares to your competitors' products. Some have a problem and are upset about it and want to vent. You might be able to take the wind out of their sails if you handle them right. And the information they're offering you - their complaints - could help you improve your product. How would you handle such a meeting? Whom would you appoint to address the group? The vice president of sales? The COO? The CEO? What special message would you craft?