Business Intelligence

No Sale For The Marketing Ambivalent

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Executive Summary

As prospects clench their sweaty hands tightly around their shrinking budgets, even a whiff of confusion or doubt will kill the sale. OK, perhaps a bit dramatic, but now is the time to sharpen your marketing strategy and certainly sharpen your marketing message. It's time to cut the garbage and stop trying to be all things to all people - mainly because you can't possibly do it well and it's causing you to be no things to no people.

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