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Executive Summary

You likely invest significant resources driving prospects to your site, from advertising to search-engine optimization. But if this traffic is exposed to your site and doesn't find it compelling, what opportunities have you lost? And will they ever return? This paper will help you recoup the investments you make to promote your site by showing you specific tactics to help you design pages that guide your traffic to conversion, avoid common design pitfalls, and learn what does and does not work from live optimization of audience web pages.

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