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Building on a framework that assesses the attractiveness of 'Political markets' - where firms transact over public policies with government policy-makers - the authors develop hypotheses regarding the success or performance of firms' nonmarket strategies. They propose that the ability of firms to gain more favorable policy outcomes is increasing in the degree of rivalry among elected politicians; the firm's recent experience with policy-makers; and the opportunity to learn from other firms' recent experiences; and is decreasing in the degree of rivalry from competing interest groups and the resource base of regulatory agencies.
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