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In today's complex business environment, sales success can be more elusive, more challenging and more costly than ever before. Increased competition means that buyers have more choices, and demand more precision and commitment from their would-be suppliers. The knowledge needed to respond to a given sales situation is embedded in an enterprise's history, in its customer files, in its experts and experience, and in broader data sources. To effectively assimilate and leverage this knowledge, organizations need easy, direct access to this information, and they must be able to automatically source and deliver to those who need it, when and where they need it.
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