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In an off-site retreat, Hunter and other top executives collaborated on a plan that set the mission, vision and values for the company. Then, Hunter set up town hall meetings with employees about the plans of the company and its next steps, which included stopping the decline of operating cash flow and winning customers locally with news and information. "Simple works, complex doesn't," he said. "People will pay for unique, specialized content, not something they'd get elsewhere," Hunter said.
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